3.1 Contacting the customer call center, use of chat/chatbot, contact form, premium calculator incl. online conclusion and services on partner sites and comparison platforms
In connection with telephone calls with our customer service, the inquiries received through the chat, chatbot and the contact form, the use of the premium calculator (incl. online purchase) as well as our services on partner sites and comparison platforms personal data is processed for handling your requests and marketing purposes. If you provide us with your personal information as part of the use of these services, Zurich may combine them with information in its customer database. Telephone calls with our customer service as well as enquiries via the contact form are processed to deal with your requests. Telephone calls can be recorded for service quality and training purposes.
3.2 Web analysis and cookies
When you are using Zurich’s website and online services, we automatically collect meta data about your site visit. These may include the browser, the type of device (e.g., smartphone or tablet) you are using, the channel used to access zurichbusinessinsurance.ch (campaign and reference information), how long your visit was and your IP address. Furthermore, we also record which content you retrieved on zurichbusinessinsurance.ch and how you interacted with the website and the applications on our website (digital offers). Information about the website visit may be merged with the information in Zurich’s customer database. We do this to improve our web services and our insurance benefits as well as to align your experience on zurichbusinessinsurance.ch with your requirements. In order to store and analyze the collected data, we make use of tools from third-party providers such as Oracle. We use cookies to provide our digital services. These are small text files that are stored in your browser or on your device and are transmitted to us each time you access zurichbusinessinsurance.ch or one of our digital offers. These contain, for example, an anonymous user ID so that we can recognize you on your next visit. Without cookies, we would be unable to improve our digital offers on an ongoing basis or provide you with time-saving functions, such as the ability to continue with the calculation of a premium or the personalization of content. However, we ensure that only information that is really needed is saved. If you do not agree with the use of cookies, you can configure your browser to that it does not accept any cookies from zurichbusinessinsurance.ch. You will generally still be able to make use of our digital offers, but certain functions may not be available or only to a limited extent. Furthermore, we also integrate technology from external providers in our digital offers, to which we transfer data on your activities on zurichbusinessinsurance.ch and our digital offers within the scope of our business relationship. These include, for example, technology from web service providers such as Google (Google AdWords and Remarketing). Here we ensure that only anonymized data is transmitted. Cookies are also used when saving this data whereby the responsibility lies with the external service provider.